Brands make promises. Your brand is your promise to customers. Building a brand is about determining the positive things that differentiate your company from everyone else. Building your own brand will help the company codify how the company represent and how you, the business owner, present yourself—what you promise to deliver.
During this phase, our qualified Consultants will be de¬epening the brand, and encapsulating the gathered thoughts, opinions, and ideas into usable, workable material.
i) Establish creative direction for all types of communications eg. Corporate look, stylish look, innovative look etc
ii) Internal vs. external brand building eg. How to communicate to staff internally and customers externally
iii) De¬termine proposed company tone or voice eg. What tone of voice should the brand adopt in her written communication
iv) Find niche eg. To define specific group of target audiences
v) Tagline development eg. Canon – Delighting you always, Nike – Just do it.
vi) Identify color palette eg. A series of colors representing the brand in her visual communication
vii) Brand personality eg. Whether the brand is friendly or professional etc
viii) Associated images eg. To identify a series of images the brand can use for her visual communication to maintain consistency
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