Strategic Brand Development

A brand audit lays the foundation for identifying brand strengths and opportunities. It systematically addresses questions about the overall category, the company and its offerings, competitors and customers. Our qualified consultants will perform an internal and external audit for your company utilising internationally recognised frameworks:

✓ SWOT Analysis
✓ 3-Circle Analysis
✓ Brand Strategy Palette
✓ Competitive Landscape Map
✓ Competitive Assessment Framework
✓ Customer Insights Check List
✓ Brand Conversion Funnel
✓ Market Funnel
✓ Customer Profiles and Personas
✓ Customer Segmentation

Brand alignment is the act of integrating the constants of your company, such as vision, mission, and core values, across all of business as you know it. It is delivered in a unified and systematic way, starting and ending with every employee fully understanding the brand’s promise to the customer in the form of a remarkable experience.

Many companies fail to arm their employees with the right tools, freedom, responsibility and ownership. Since employees are the ones, on a daily basis, who deliver (or don’t deliver) the brand promise, our consultants will help you to make sure they are properly aligned and inspired by the vision of the company, as well as having the best interest of the company in mind by performing an on-site Audit and Communication Workshop to crystallize all ideas for execution.

The workshop will seek to help you develop your brand essence, brand vision and mission, brand promise, visual identity and verbal identity style, resume and elevator pitch, and more.